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Mercedez-Benz, Audi, BMW Up the Ante at Chengdu Auto Show to Impress China’s Youth

Mercedez-Benz, Audi, BMW and other luxury carmakers have taken this year’s Chengdu Auto Show in southwestern Sichuan province by storm, investing heavily to debut a number of super sleek car models targeting China’s younger clientele. Even though the number of visitors to this year’s auto show, the biggest in western China, is less than in previous years, the three German brands have all upped the ante, expanding their exhibition floor space and filling them with a range of state-of-the-art autos, as China’s luxury car market shows no sign of slowing. Munich-based BMW had six new cars on show, including its latest 4 series coupe, a low-slung, aerodynamic, sporty fashion statement. The firm commanded an exhibition area of 3,210 square meters while Mercedez-Benz and Audi were not far behind with booths of almost 3,000 square meters. The three marques are all neck to neck in the battle for market share. Mercedez-Benz, owned by Germany’s Daimler, sold 346,000 units in China in the first ha...

China’s Cheersson Precision to Supply Continental-BMW Project

Suzhou Cheersson Precision Metal Forming will supply the multi-media product series Retaining Plate Assy that will be used in a new project between German auto parts maker Continental and BMW. The supply period will run from 2022 to 2029, the Suzhou-based supplier of sheet-metal parts, modules and mechanical components said in a statement. Sales are expected to reach about USD23.1 Million. This will be the first time that Cheersson’s products will be used in BMW vehicles, reflecting the recognition of the company’s technical strength, product quality and supply capabilities, the company said. It will also have a positive impact on the firm’s product expansion in various passenger car markets, it added.